Marketing is a large area. It includes publicity, promotion and advertising. But it also refers directly to the paid areas of promotion, such as direct mail items like brochures and catalogs, and those items that you have to pay for, including giveaways and table placement.
It’s not rocket science, but it may be one of the areas where some new terms will come up and some numbers will have to be crunched. There are as many ways to spend your marketing dollar as there are leaves on the trees.
We’ll talk about the types of marketing that you will need to know about from your end, but we’ll also have interviews with industry insiders who will make the rest of it clear. If you publish with a traditional publishing house, or even if you don’t, you will want to have this information in your corner. Because like it or not, marketing can make or break your book.